Unbelievable Water Passes One of the Most Rigorous Tests in the Industry
Unbelievable Water underwent one of the most comprehensive quality evaluations used in the bottled water industry. Here’s what was tested, why it matters, and what the results revealed.

Rock
Partner
Most bottled water is never examined beyond minimum requirements.
Some brands rely on marketing. Others rely on taste.
We wanted proof.
Over the past six months, Unbelievable Water underwent one of the most comprehensive and demanding water quality evaluations used in the bottled water industry today. Not because it was required but because we believe transparency and standards matter.
This is the story of what that test actually was, why it matters, and what the results revealed.
A test designed for serious scrutiny
The evaluation Unbelievable Water completed is known as a UDS Level 2 contaminant screening, conducted by Eurofins Eaton Analytical, one of the most respected water testing laboratories in the United States.
This level of testing is not basic compliance.
It goes:
• Far beyond FDA minimum requirements
• Beyond most state level standards
• Into contaminant categories many brands never test for
This is the type of report trusted by institutional buyers including large retailers, hospitality groups, airports, and government or medical organizations.
What was tested and why it matters
The screening examined dozens of contaminant classes at trace detection limits. These are substances that can exist at extremely low levels yet still raise concerns for quality conscious buyers.
Volatile Organic Compounds (VOCs)
Industrial solvents, fuels, and chemical residues such as:
• Benzene
• Toluene
• Trichloroethylene
• Vinyl chloride
• MTBE
• Chloroform
Result:
All non detect at detection limits as low as 0.50 µg/L.
This means the water showed no trace presence of these compounds even at very sensitive thresholds.
Disinfection byproducts
Compounds often found in treated municipal or filtered water, including:
• Total Trihalomethanes (THMs)
• Haloacetic Acids (HAA5)
Result:
All non detect.
This is significant because many filtered or purified waters fail in this category.
Pesticides and herbicides
Agricultural runoff contaminants including:
• Atrazine
• 2,4 D
• Dicamba
• Pentachlorophenol
• Picloram
• Carbamate pesticides
Result:
All non detect across the board.
For health conscious consumers, this is a critical indicator of source integrity and processing discipline.
PFAS (Forever Chemicals)
A growing concern in modern water testing.
Compounds screened included:
• PFDA
• PFHxA
• GenX
• NEtFOSAA
Result:
All non detect with clean surrogate recovery.
PFAS free water is quickly becoming a deciding factor for institutions and informed consumers alike.
Heavy metals and radiologicals
• Hexavalent Chromium (CrVI): non detect
• Radium 226: properly controlled and within acceptance limits
No anomalies. No red flags.
Why the data itself can be trusted
Beyond the results, the integrity of the testing process matters.
This report confirms:
• Proper surrogate recoveries within accepted ranges
• Clean method blanks
• Valid lab control samples
• ISO 17025 and TNI accredited laboratory standards
In plain terms: the data is sound. This was not a shortcut test.
So what does this actually mean?
From a scientific and regulatory standpoint, the answer is simple.
Unbelievable Water is objectively clean, contaminant free, and high integrity water.
Many national brands:
• Do not run Level 2 testing
• Would show trace detections
• Depend on marketing rather than data
We now have documentation that holds up in rooms where marketing alone does not.
The organization behind the test
This evaluation was completed as part of our membership process with the International Bottled Water Association (IBWA), the leading trade organization for bottled water in the United States.
IBWA members voluntarily adhere to a Bottled Water Code of Practice that exceeds federal and state regulations. Annual inspections and ongoing compliance are required.
Membership is not mandatory in this industry. It is intentional.
Why we chose to pursue it
For Unbelievable Water, this was about alignment.
As a brand built around natural recovery, clean hydration, and long term trust, we wanted our standards to match our message.
After nearly six months of preparation, review, and testing, becoming part of the IBWA community is both a milestone and a responsibility we take seriously.
What this unlocks moving forward
This level of testing supports:
• Serious retail conversations
• Hospitality and casino partnerships
• Healthcare and institutional discussions
• Premium positioning without exaggeration
It allows us to speak with clarity and confidence backed by data.
A final word
This report is marked preliminary, which is standard at this stage. Final formatting follows, but results do not change unless flagged. There were no flags.
This is not average bottled water.
It is quietly elite water, proven through one of the most demanding evaluations in the industry.
We’re grateful, excited, and proud to be held to this standard.
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